BrainScripts for Sales Success: 21 Hidden Principles of Consumer Psychology for Winning New Customers by Drew Eric Whitman

Author:Drew Eric Whitman [Whitman, Drew Eric]
Language: eng
Format: mobi
Publisher: McGraw-Hill Education
Published: 2014-09-30T14:00:00+00:00

To Change Beliefs, Reprogram Their Brains

To get your prospects thinking differently about your product, you must provide them with new ways to think about it that erode the data that constitute a belief’s very foundation. (They’re not motivated to do this on their own.)

Contained within your persuasion tool kit are three powerful instruments—fear, humor, and guilt—all of which affect your prospects’ right brain, the so-called creative hemisphere. To affect the left brain—the so-called intellectual hemisphere—the correct instrument is logic expressed through the presentation of facts, evidence, and examples.

Your goal is to present your prospects with an alternative view of reality that’s not supported by their current belief system. Even if they feel a certain way about what you’re selling, if you provide new ways for them to think about it, belief change is just around the corner.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.